Let's Talk Growth

Design & Build

WordPress Design

Custom, fast, SEO-ready

Shopify Design

Stores that convert

Web Development

Custom builds & Integrations

Website Redesign

Modernize what you have

Not sure what you need?

We will audit your current site for free and tell you exactly what is holding it back.

Get Free Site Audit

Search & Rankings

Local SEO

Dominate your city

Technical SEO

Site health and speed

Link Building

Authority & backlinks

E-Commerce SEO

Shopify & WooCommerce

Site Audits

Find what is holding you back

See where you stand

Get a free SEO health check. We will show you exactly where you are loosing rankings.

Free SEO Check

Brand & Identity

Logo Design

Marks that mean something

Brand Identity

Colors, fonts, guidelines

Graphic & Print Design

Cards, brochures, singage

Let's design your brand

Get a free brand strategy check. We will show you exactly where you can win hearts.

Design your brand

Additional Services

AI Content & SEO

Smarter content at scale

GoHighLevel

Go High Level

Setup and automation

Social Media

Strategy & Management

Paid Advertising

Google & Meta ads

For Agencies

White Label Services

We work, you deliver

Let's work together

We will have a brief call to learn about your goals and needs and discuss a personalized solution.

Get Started Today

Home services

HVAC

More service calls

Plumbing

Local lead generation

Contractors

Win more bids

Landscaping

Fill your calendar

Healthcare

Dental

More patient bookings

Med Spa

High-end client grown

Healthcare

HIPPA-aware marketing

Legal

Case lead generation

Didn't see your industry?

We work across 35 plus industries. If yours is not listed, chances are we have done it.

View All Industries

Learn & Explore

Blog

Tips, guides, and insights

Glossary

Marketing terms explained

Let's collaborate

Get a free introductory call. We will learn exactly what you are looking for and guide you on next steps.

Get In Touch

Brand Strategy & Identity for a Trauma-Informed Wellness Brand

Let's Talk Growth

About Company:

Angelique Engle Wellness is a trauma and nervous system education brand that helps people understand why they react, shut down, or overextend themselves. Angelique creates clear, relatable content that breaks down complex topics so people can notice patterns, calm their body, and build healthier habits. Angelique’s work is grounded, real, and designed to help followers feel seen instead of judged. The brand shows up daily with short videos, grounded guidance, and steady encouragement that helps people make small changes that add up.

Company Name:

Angelique Engle Wellness

Visit Website

Client Name:

Angelique Engle
Trauma Recovery Specialist

Industry:

, ,

Services:

, , , , ,

Share Now:

"This is incredible! It’s like you went inside my brain and pulled out random ideas that were floating around without purpose and corralled them into a meaningful order that “IS” Angelique Engle Wellness! I am completely blown away by how well you captured my vision. It’s so much better than anything I could have stated myself. I LOVE IT ALL! I don’t foresee any back and forth…it is perfect! Thank you! Thank you! From the bottom of my heart, THANK YOU! 

Again, thank you! This is incredible. I am utterly speechless and blown away by how you were able to capture my entire identity and goal for this brand. I am eternally grateful to you, Christine. You are exceptionally talented, and I am so lucky to have you as part of my team!"

Angelique Engle
Trauma Recovery Specialist

We Helped with:

Brand strategy
Brand identity
Logo design
Brand guidelines
Content strategy
Social media strategy
Branded collateral

Key Result:

A clear brand identity and content foundation that reflect who Angelique is, how she teaches, and how she wants her audience to feel.

 

The Challenge:

Angelique had a strong sense of what she wanted her brand to represent, but her ideas had not yet been organized into a consistent identity.

Her existing content did not fully reflect her grounded, honest, and trauma-informed approach. Her audience message, positioning, content pillars, and visual direction needed greater clarity.

She also needed a framework that could guide her social media content while leaving room for real conversations, personal insight, and new ideas. Without that foundation, it would have been difficult to maintain consistency as the brand expanded into a website, educational content, workshops, and paid offers.

The Solution:

I translated Angelique’s ideas, values, teaching style, and goals into a complete brand system.

The strategy defined the purpose of Angelique Engle Wellness, the audience it serves, its position within trauma education, and the main themes that would guide future communication.

The visual identity paired warmth with professionalism. Two logo directions were developed: a polished AE monogram and the Three Healing Hearts icon. Together, they gave Angelique options for professional materials, educational content, social media, and branded resources.

The project also included a social media and content foundation with weekly themes, content pillars, Reel formats, tone guidelines, and hashtag structure. This gave Angelique a clear path for creating consistent content without making her voice feel scripted.

The Result:

Angelique Engle Wellness now has:

  • A brand identity that reflects Angelique both personally and professionally
  • Clear positioning centered on honest, trauma-informed education
  • A consistent voice that feels warm, grounded, direct, and human
  • Two connected logo systems for different brand applications
  • A defined color palette, typography system, patterns, and supporting visual elements
  • Brand guidelines that support consistency across digital and printed materials
  • A repeatable content structure for social media and educational content
  • A foundation for the website, SEO, workshops, resources, and paid offers

Most importantly, Angelique could see herself in the finished brand. The identity gave structure to ideas she had carried for years and turned them into a brand she felt fully represented by.

The Deliverables:

Brand purpose and positioning
Audience definition
Brand pillars and personality
Brand messaging and voice guidelines
Full visual identity system
Professional AE monogram
Three Healing Hearts icon
Primary and secondary logo variations
Color palette and typography
Supporting patterns and submarks
Photography direction
Business card design
Letterhead design
Branded collateral
Full brand guidelines
Social media strategy
Content pillars and weekly themes
Reel and post formats
Hashtag structure
Long-term content foundation

Before & After:

Company Name:

Angelique Engle Wellness

Visit Website

Client Name:

Angelique Engle
Trauma Recovery Specialist

Industry:

, ,

Services:

, , , , ,

Share Now:

Ready to Scale Your Business?

Let's Talk

Ready to Get Results Like This for Your Business?

Stop losing potential clients to bad UX and low Google visibility. Let us audit your digital footprint and map out a proven roadmap to scale your revenue.

Book a Consultation